“Business Models, Value Proposition Designs, Testing Business Ideas, High Impact tools for Teams”

“Design a better business”

“Everything you need to know about start-ups (and much more)”

“What universities and their partners need to focus on”


Business Models

• Alexander Osterwalder & Yves Pigneur, “Business Model Generation”, Self Published, 2010. ISBN:978-2-8399-0580-0.
• Patrick van der Pijl, Justin Lokitz, Lisa Kay Solomon, ”Design a Better Business”, John Wiley & Sons, Inc., 2016. ISBN 9781119272113.


• Curtis R. Carlson & William W. Wilmot, “Innovation The Five Disciplines for Creating What Customers Want”, Random House Inc., 2006. ISBN 13: 978-0-307-33669-9.
• Josh Lerner, “The Architecture of Innovation”, Harvard Business Review Press, 2012. ISBN 978-1-4221-4363-6.
• Larry Keeley, Ryan Pikkel, Brian Quinn, Helen Walters, “Ten Types of Innovation: The Discipline of Building Breakthroughs”, John Wiley & Sons, 2013. ISBN 978-1-118-50424-6.
• Peter F. Drucker, “Innovation and Entrepreneurship“, Routledge Classics, 2015. ISBN 13: 978-1-138-01919-5.
• Gary P. Pisano, “Creative Construction, the DNA of Sustained Innovation”, Hachette Book Group, Inc., 2019. ISBN 9781610398770.
• Stephen C. Lundin, “Cats: The Nine Lives of Innovation”, Management Press, 2009. ISBN 978-1-921103-11-7.
• Roger La Salle, “Think Next: The way to find business opportunity in the chaos of everyday life”, Rudders RLS Pty Ltd, 2006. ISBN 0-9750711-1-4.
• Clayton M. Christensen & Michael E. Raynor, "The Innovator's Solution - Creating and Sustaining Successful Growth", Harvard Business Review Press, 2003. ISBN 978-1-4221-9657-1.

Making a Difference

• Richard H. Thaler, Cass R. Sunstein, “Nudge: Improving Decisions About Health, Wealth and Happiness”, Penguin Books, 2009. ISBN: 978-0-14-311526-7
• Bill Sharpe, “Three Horizons: The Patterning of Hope”, 2nd Ed., 2020, Triarchy Press UK, 2020. ISBN 978-1-91193-86-9.


• Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud, “Marketing Strategy & Competitive Positioning”, Pearson Education Limited, 2012. ISBN 978-0-273-74093-3.


• Stefan Hajkowicz, “Global Megatrends: Seven Patterns of Change Shaping Our Future”, CSIRO Publishing. 2015. ISBN 9871486301409.

New Business

• Eric Ries, “The Lean Startup”, Crown Business, Random House, Inc., NY, 2011. ISBN 978-0-307-88789-4.
• Guy Kawasaki, “The Art of the Start”, Penguin Books Ltd UK, 2004. ISBN: 1-59184-056-2.

Testing Ideas

• David J. Bland, Alex Osterwalder, ”Testing Business Ideas”, John Wiley & Sons, Inc., 2020. ISBN 9781119551447.
• Jake Knapp with John Zeratsky & Baden Kowitz, “Sprint: How to Solve Big Problems and Test New Ideas In Just Five Days”, Penguin Random House UK, 2016. ISBN 9780593076118.

Value Proposition Design

• Alex Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith, “Value Proposition Design”, John Wiley & Sons, Inc., 2014. ISBN: 978-1-118-96805-5.